Cub is a regional supermarket chain headquartered in Minnesota. There are 105 stores in Minnesota and Illinois.

Collaborated closely with the Twins marketing department to redesign and create a monthly magazine provided in the stadium.

Provided general art direction, editorial illustrative design, prepress production.

As Design Director, I collaborated closely with my team of 7 Art Directors and 3 photographers. During that time, I found my love of directing food and lifestyle photoshoots, coaching a team, and making connections in the community.

At Tiger Oak Media, there were 4 publication divisions, 1 that was local: Community Lifestyle brand; and 3 that were regional across the US: Brides, Meetings + Events, and Tourism.

Photo art direction experience includes shot list planning, mood boards, mock up tears, prop styling and on set direction.

Editorial design includes layout, typography, retouching, and prepress production.

Video design includes leading ideation, art direction, and video editing to develop engaging multimedia content promoting lifestyle-branded magazines across digital platforms, including social media and web platforms.

With a sharp eye for visual storytelling, I lead art direction across all phases of production—from planning and location scouting to on-site direction. My work spans lifestyle, portrait, restaurant, product, and brand shoots, where I collaborate closely with photographers, stylists, and clients to shape compelling narratives. Whether capturing authentic personal moments or elevating branded content, I ensure every detail supports a cohesive visual story that resonates with the audience.

National Campaign

Admissions Collateral
Team collaboration on Iowa State University admissions marketing campaign. Directly involved in the below works:
- Kiosk Posters
- Admissions Overview Brochure
- Campus Visitor Planner Brochure
- 150 Anniversary Advertisements and banners


"Enrollment has broken records several years in a row and internally, administrators and directors have embraced our student experience brand as an 'adventure,' making the 'Enjoy the Adventure' campaign more fully integrated into university decisions and policies."
– Carole Custer, Director, Office of University Marketing

Work completed at ZLRIGNITION

National Campaign

At ZLR Ignition advertising agency, I closely partnered with our Creative Director, Copywriters, and Account Director to rebrand Beam Central Vacuum Systems.

My work involved the logo design, art direction for the new campaign “Everything’s Clean”, product photoshoots, designing print collateral, prepress production, and on-site press checks.

My creations are derived from my minimal aesthetic mixed with my childhood love of antiquing. My creations are ever evolving as I continue to work on the juxtaposition between modern and raw.

I strive to create unique, thoughtfully crafted pieces that will be treasured and adorned for years to come. A true heirloom in the making.

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Art direction, styling and photography.